BOATS AND NAUTICAL EQUIPMENT PRODUCTION AND DISTRIBUTION
web – arbanautika.hr
paper and magazine ads
The boats Arba Nautic produces are relatively small in size, accommodating 4-8 people and are somewhat inspired by the fishing boats that could be found at the Adriatic. Target market are customers (entering nautical world) looking for a boat well made for sports, family use and utility with affordable price.
The company needed visual identity that would suggest a high ranking company, but with the products in the cheaper segment. The logo was inspired by the marine life forms and was designed with a hint of sports aesthetics – tensioned lines along with a “fun” combination of man-made propeller and nature-made sea-horse.